In order to optimize your business operations to attract more customers and increase engagement while they shop or engage in the online shop, you need an understanding where in the shop customers are going to – and where not. Heat maps is an AI solution that can help in such situation by generating graphic representation of traffic in a specific location.
Heat maps make it possible to study the customer’s journey by anonymously analyzing – while respecting customer’s privacy – how many people pass through a zone, how many people stay, and for how long. It is very important to measure the flow of visitors at points of sale, and heat maps are a useful solution to accomplish this.
AIDirections’ Heat map solution can collect the following KPIs:
• Total number of visitors in a store, a specific zone or during a selected time-period
• Least interesting zones for visitors
• Most interesting zones for visitors
• Average visit time in a zone or in the store.
AIDirections is more than glad to demonstrate the numerous benefits of integrating heat maps and how it can improve your business operations.
For more information please contact us.